Photography

Tuesday's Tips: The Photo Brigade Video Podcast

Happy Tuessday!  I am excited to tell you I was recently interviewed by Robert Caplin for the Photo Brigade Video Podcast at Adorama in New York City.  The video podcast is now available!  I talked about a bit of my career as a photojournalist, my approach to lighting and my  Location Lighting Workshops.  

Check out the Photo Brigade! Great resource for the photographers! 

 

Here are the behind scene from this interview at and around Adorama in New York City!

Thank you for having me!

Tuesday's Tips: "Throwing Colors at the Wall" with my new Rosco Location Lighting Kit

I'm excited to announce that Rosco is releasing the new version of the  "Rick Friedman Location Lighting Kit" at PhotoPlus Expo in NY this week. Lots of color gels, Toughspun & Cinefoil,  I'll be demonstrating the new kit at the Rosco booth on Friday 10/31.  Booth 165.  

If you look in my camera bag, you will  find a plastic bag of Rosco color gels, Toughspun and Cinefoil, in various sizes that I use for my assignments. I use the gels to color correct and create interesting light  while the Cinefoil helps me control the light and the Tough Spun helps softens the light.  All these fit in a small bag!  

The beauty of working with Rosco Cinefoil and color gels is you can make a boring background into interesting one!  The model is leaning against the brick wall outside the studio.  By adding the color gels shot through holes in the Cinefoil, I was able to project the colors on the wall.  Before the cover shoot we cut a pattern out of a sheet of Rosco Photofoil and taped pieces of different color gels over the holes in the Cinefoil.  My background light was a Nikon speedlight blown through the colored cut out to project interesting patterns on the bricks.   I used a speed light for my background because I wanted to have the pattern to come out clear: a smaller light source will gives you harder edge.  My main light was Dynalite Uni with a grid and Rosco Toughspun.  I used a sheet of Cinefoil to direct my main light to create the feeling of a spot light on my model.  The Uni strobe  was powered by a portable Jack Rabbit battery and both strobes were fired using PocketWizard Plus IIIs.

This is a strobe photograph, with no ambient light.  I used Sekonic 478 Lightmeter to read the strobe output.  My exposure for this shot was 1/250 second, f5 at ISO 80.

 

Equipment used for the cover shot are:
Lots of Rosco color gels
2 sheets of Rosco Cinefoil
Dynalite Uni with a grid and
Rosco Toughspun
Nikon Speedlight
PocketWizard Plus III
Sekonic Lightmeter 478
Nikon D800

Thank you Eve Eliseeva for being a wonderful model!

 

I will be doing a series of lectures and live demos throughout PhotoPlus 2014 Expo at Javtis Center in New York City. 

Thursday October 30
Noon-12:30 California SunBounce PhotoPlus Show Floor Theatre
1:30- 2:15 Unique Photo Booth #937

Friday Oct 31
ROSCO Booth #165

Saturday Nov 1
12:30 – 1:15 ExpoImaging Booth #134
2:30 – 3:15 Unique Photo Booth #937

I will discuss "how-to" on my lighting from my photo assignment, a lot of gear talk as well as fun behind the scenes stories. If you are planning to be there, come say hi!

Tuesday's Tips: Making Gray Skies Blue

How do you create a dramatic photograph on rainy cloudy day?  Easy, Have a beautiful model with a red dress, a castle and a Rosco CTO gel on your strobe. This photograph was shot in Caerphilly, Wales,  during one of the 10 stops on my Location Lighting Workshop Tour of the UK sponsored by SWPP.   

In this week's "Tuesday Tips" I'm going to talk about cross filtering technique with strobes.  When this photo was taken, it was raining and the sky was muddy ( See the workshop group photo below). 

Have you ever set your camera on tungsten and gone outside to shoot?  What happens?    Your photograph turns out blue!  So use this to your advantage on a cloudy day.  Set your camera white balance to tungsten, and place a Rosco CTO orange filter over the flash.   A CTO filter is a color correction filter, converting your speed light, which is balanced for daylight, to tungsten.  You color correct the skin tones of your subject while your background turns blue.

The model is lit by a single speedlight with a Rosco CTO gel in front of it, shot through a 24x30 soft box on the right side, with a reflector on the left.   Now the output of my speedlight is tungsten, which matches my camera setting. Because of this, the model has proper skin tones and the background is now blue.   This filter is available as part of the Rick Friedman Location Lighting Kit .  Fun fact, my favorite soft box brand is Chimera Lighting, it makes beautiful light!

To determine your exposure, use your camera meter to read the "Element you cannot control":  In this case it is the ambient light on background.  My strobe is set on TTL and fired with a PocketWizard and if you want your background darker blue, under expose the sky.